At R/GA, we pitched the first social affinity rewards platform for Whole Foods.
Art Direction / Design
Users maintain social profiles to connect with friends in their neighborhood, sharing recipes and lists. They also receive alerts when fresh items are available from local distributers.
Receipts track purchasing habits, and earn the user credits for their next trip.
The rewards program allows the user to redeem credits for products and services, encouraging loyalty and maintaining the brand's altruistic image.